SPIN Selling: Situation Problem Implication Need-Payoff (Unabridged)

Author
Neil Rackham
Summary
<b>The international best seller that revolutionized high-end selling!</b><br /><br />Written by Neil Rackham, former president and founder of Huthwaite corporation, <i>SPIN Selling</i> is essential listening for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, one million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy. <br /><br />In <i>SPIN Selling</i>, Rackham, who has advised leading companies such as IBM and Honeywell, delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, listeners will be able to dramatically increase their sales volume from major accounts.
Genre
Business
Price
10.95
copyright
℗ © 2014 McGraw-Hill Education
release Date
2014-01-23



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