Influence: The Psychology of Persuasion (Unabridged)

Author
Robert B. Cialdini
Summary
<i>Influence</i>, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. <br /><br />Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book. <br /><br />You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of <i>Influence</i> will move you toward profound personal change and act as a driving force for your success.
Genre
Business
Price
26.95
copyright
℗ © 2016 HarperAudio
release Date
2016-10-11



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